Fashion Brand Director - Retail

• Develop and execute comprehensive brand and marketing strategies aligned with corporate objectives and revenue targets.
• Strengthen brand positioning, visibility, and equity to enhance competitive advantage and increase market share.
• Evaluate opportunities for new brands, licensing partnerships, and product launches based on commercial feasibility and profitability analysis.

• Establish and implement innovative marketing frameworks, policies, and initiatives aligned with consumer trends and business priorities.
• Oversee the creation and execution of integrated marketing campaigns, brand guidelines, and communication assets to ensure consistency across all channels.
• Ensure brand storytelling and visual identity standards are maintained across platforms and markets.

• Manage and optimize a portfolio of licensed and owned brands, ensuring each brand meets performance and growth objectives.
• Collaborate closely with product development, sales, merchandising, and other internal teams to identify business opportunities and support successful launches.
• Provide strategic direction and leadership to brand teams, ensuring alignment with organizational goals.

• Analyze consumer insights, market trends, competitor performance, sales forecasts, and financial metrics to guide brand decisions.
• Monitor brand performance and implement corrective strategies to maximize effectiveness and profitability.

• Lead marketing budget planning and allocation to ensure cost efficiency and strong return on investment.
• Track campaign performance and optimize spending based on measurable results and strategic priorities.

• Bachelor's degree in Business Administration, Marketing, Advertising, Economics, or a related discipline.
• Minimum 10 years of relevant experience in brand management, marketing strategy, or related fields, with proven leadership or team management responsibility.
• Demonstrated experience managing brand portfolios, preferably within the fashion industry.
• Strong analytical, strategic thinking, and problem solving capabilities.
• Excellent written and verbal communication skills with the ability to influence stakeholders at all levels.

• Competitive salary
• Attractive allowances to support your role.
• Opportunity to work in a leading organisation.
• Permanent position with long-term career prospects.
• Engaging and supportive company culture.

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