Revenue Management Manager – Promotion
PepsiCo ดูงานทั้งหมด
- คลองเตย, กรุงเทพฯ
- งานประจำ
- ฟูลไทม์
The role drives promotional effectiveness and disciplined trade spend investment to accelerate savory category share growth while delivering sustainable Net Revenue Realization (NRR), ROI, and incremental uplift.Responsibilities:Key Responsibilities
- Own trade spend strategy and investment governance for Small Trade formats, including CVS and Mini formats.
- Drive profitable growth by balancing volume, market share, and gross margin outcomes through optimized promotion execution.
- Ensure promotional plans consistently deliver NRR, ROI, and uplift targets in line with business objectives.
- Design and deploy optimal promotional mechanics using analytical tools such as price elasticity modeling, gain & loss analysis, and ROI frameworks.
- Lead the development of PPG‑ and account‑level trade spend strategies aligned with category and channel priorities.
- Establish promotion guardrails, investment principles, and governance to ensure disciplined and consistent execution.
- Act as a strategic partner to Commercial, Finance, Marketing, and Insights teams, influencing decisions.
- Guide and challenge Key Account Managers on trade spend prioritization and promotional effectiveness within their customer responsibilities.
- Align multiple stakeholders on promotion priorities, guardrails, and trade‑offs to enable faster, higher‑quality decision making.
- Translate consumer occasions and shopper insights into actionable promotional strategies and new mechanic development.
- Identify emerging opportunities and risks across accounts and adapt promotion startegy accordingly.
- Monitor competitor promotional activities and trade spend effectiveness to inform strategic adjustments and benchmarks.
- Demonstrate hands‑on leadership with strong field engagement to connect strategy with execution realities.
- Communicate clearly and confidently with senior stakeholders using structured, insight‑based storytelling.
- Role‑model collaboration, continuous improvement, and a growth mindset within cross‑functional teams.
- Bachelor’s or Master’s degree in Business Administration, Finance, Marketing, or a related field.
- Minimum 5 years of experience in Revenue Management, Commercial, Trade Marketing, or Finance roles within the FMCG industry.
- Strong understanding of consumer occasions and shopper behavior.
- Deep knowledge of channel economics, margin structures, and trade spend requirements.
- Solid value chain and P&L understanding.
- Strong strategic thinking, analytical capability, and problem‑solving skills.
- Excellent communication, presentation, and stakeholder management ability.
- Fluent Communication in Thai and English