Job SummaryThis position will lead the overall marketing strategy with strong emphasis on Digital & Performance Marketing to drive qualified leads, sales conversion, brand equity, and customer lifetime value across all property portfolios.This role will act as a strategic business partner to Sales, Business Development, and Project Teams to ensure marketing investments generate measurable ROI and sustainable growth.Key ResponsibilitiesBrand & Content Strategy- Strengthen corporate and project branding with clear positioning.- Lead content strategy across website, social media, property portals, and marketplace platforms.- Develop storytelling strategy for luxury / investment / first-home buyer segments.- Ensure consistent brand identity across offline and online touchpoints.Strategic Marketing Leadership- Develop and execute integrated marketing strategies aligned with corporate growth targets.- Lead portfolio-based marketing plans (Condo / Housing / Mixed-use / Luxury Segment).- Translate business targets into measurable marketing KPIs (Leads, Cost per Lead, Conversion Rate, Revenue Contribution).- Oversee annual marketing budget with strong ROI and ROMI accountability.Digital & Online Marketing (Core Focus)- Design and lead full-funnel digital strategy: Awareness → Consideration → Conversion → Retention.- Oversee Performance Marketing (Google Ads, Meta Ads, TikTok Ads, Programmatic, SEO/SEM).- Manage Lead Generation ecosystem including Landing Pages, Marketing Automation, CRM integration.- Drive data-driven decision making through analytics (GA4, Data Studio, CRM dashboard).- Optimize Cost per Lead (CPL), Cost per Acquisition (CPA), and conversion rates.- Develop remarketing and retargeting strategies to shorten sales cycle.- Explore PropTech, AI Marketing tools, and Marketing Automation platforms. Sales Enablement & Lead Conversion- Align marketing campaigns with sales launch timeline.- Work closely with Sales team to improve lead quality and conversion ratio.- Develop digital tools for sales support (Virtual tour, Online booking, CRM dashboard).Data & Performance Management- Build real-time dashboard to track marketing performance.- Conduct A/B Testing on creatives, landing pages, and media channels.- Use predictive insights to support pricing and demand forecasting.- Present monthly performance review to CEO / ExCom.Team Leadership & Organization Development- Lead Digital, Brand, Creative, and Media teams.- Develop in-house performance marketing capability.- Manage agencies (Creative, Media, Digital, PR).- Build data-driven culture within marketing organization.คุณสมบัติของผู้สมัคร- Bachelor's or Master's degree in Marketing, Business, or related field.- 10 years in Marketing with at least 5 years in senior leadership role.- Strong experience in Digital Marketing (Lead-based business preferred).- Experience in Real Estate / Property / High-value product is highly preferred.- Strong analytical mindset with ability to interpret data into business action.- Proven track record in driving online leads and measurable sales growth.- Leadership presence with strong stakeholder management skills.วันที่เปิดรับสมัคร09 มี.ค. 2569 31 พ.ค. 2569Add to favorites ShareLight Dark Green Pink Blue
