Lead - Communication Planning and Strategy

• Live Tactical Strategy: Lead the end-to-end communication planning for Live Streaming (TikTok, Shopee, Lazada), focusing on high-conversion scripts, flows, and tactical hooks.
• Creative Growth Mechanics: Develop and pilot new, out-of-the-box creative tactics and interactive mechanics to drive immediate GMV improvement and engagement.
• Brand Strategy Customization: Tailor communication plans for each brand partner to ensure their unique value proposition drives sustainable sales growth.
• Planning & Organizing: Oversee the live streaming calendar and coordinate with KOLs, production, and brand teams to ensure all plans are delivered on time with zero missed deadlines.
• Performance Analysis: Use analytical thinking to evaluate live stream data, identifying key drivers for revenue and areas for profitability optimization.
• Result-Oriented Execution: Take full accountability for campaign outcomes, ensuring all tactical communication leads to measurable business growth and "WOW" service standards.

• Minimum 5 years of experience in Communication Planning, Content Strategy, or Live Stream Management.
• Platform Specialist: At least 2 years of hands-on experience specifically with TikTok or Ecommerce platforms (Shopee, Lazada), with a focus on Live Streaming and tactical campaign management.
• Tactical Creativity: Proven track record of creating content or live mechanics that drive immediate commercial results (Drive Revenue).
• Ecommerce Insight: Deep knowledge of the TikTok/Marketplace ecosystems, algorithm trends, and audience behaviors.
• Analytical Thinking: Strong ability to turn live stream data/metrics into actionable strategy pivots to ensure profitability.
• Strategic Communication: Excellent presentation and storytelling skills in both Thai and English.
• Agility & Accountability: A self-starter who thrives in a fast-paced environment and takes 100% ownership of project success (Result Oriented).

aCommerce