E-Commerce Executive/Manager-Aloft Bangkok

กรุงเทพฯ
งานประจำ
ฟูลไทม์

16 วันที่ผ่านมา

Job Category: Sales & MarketingJob Description:JOB SUMMARYThe E-Commerce Executive sits at the intersection between Marriott International's eCommerce, marketing, and global distribution strategies. This role helps a group of properties in a region (or cluster) effectively pull through the sales, marketing, and customer engagement activities that help drive awareness and profitability at the property level. This role will also manage overall activation of their property strategies in owned and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work on behalf of properties to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online channels. The Manager of eCommerce and Digital serves as a thought leader to their group of hotels, providing local, area, and country-wide insight to enhance their digital experience. To this end, he/she will be in touch with their properties on a regular basis to make sure they are fully activated and optimized on Marriott.com and appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging that's relevant, on-brand, and genuinely engaging. From time to time this role also provides eCommerce communication, training, education, reporting and analysis to digital and marketing teams on property.CANDIDATE PROFILEEducation and ExperienceRequired:

2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred

4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

CORE WORK ACTIVITIESArea Digital and eDistribution Strategy Execution

Advises hotels on appropriate on-strategy eCommerce priorities and tactics

Coordinates with the Director of Sales and Marketing and the Assistant Director of Marketing goals for hotels

Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues

Manages budgets for the cluster/hotels for eCommerce activities

Develops quarterly game plans for Area or Cluster hotels identifying key focus for the coming months

Collaborates closely with Director of Sales and Marketing and the Assistant Director of Marketing teams to execute online Brand Marketing strategies

Digital Acquisition Marketing

Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team

Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies

Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed

Manages the PLUS Platform for participating hotels in the area/cluster

Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing)

Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines

Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through)

Hotel Web Site Content Optimization

Conducts regular audits of Marriott.com and individual Hotel Websites to ensure each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary

Serves as the EPIC/Vignette administrator for the hotel(s)

Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings

Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, new field SEO service, and similar corporate e-services)

Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels

Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets

OTAs and Meta Search Channel Optimization

Ensures that all hotels within their region/cluster are participating in relevant, approved echannels

Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections

Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s)

Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.)

May also co-manage soft-dollar marketing budget for domestic OTAs with the AP eDistribution Team

Builds strong domestic relationships with the top 2-3 OTA partners

Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels

Marketing and Communication Partnership

Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.)

Develops the offer landing page on Marriott.com for cluster offers

Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate

Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings)

Opening Hotel Support

Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel

Sets up the Marriott.com Hotel Web Site

Activates the hotel for sale on approved OTAs

Shop hotel to ensure M.com and OTA rates are set up correctly

Work with brand marketing team to position the hotel on digital channels

Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region

Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with

Creates online press releases and helps with property SEO to drive awareness to hotel

Helps set digital sales goals for new opens in partnership with sales and revenue management

eCommerce Communication and Training

Uses the eCommerce Resource guide

Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy

Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams

Serves as cluster-level point-person for Marriott's eCommerce strategy.

Builds solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (where relevant) to raise their awareness, understanding, and motivation to e-activate their hotels.

Participates in regularly-scheduled global and regional eCommerce and Marketing web conferences and calls to review performance, share best practices, and troubleshoot issues.

Delivers a monthly report and newsletter, and hosts a monthly webinar, for hotels

Develops other cluster-level eCommerce communications, as appropriate

Stay up-to-date on and communicate industry and competitive trends, with a focus on the domestic online travel landscape

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.About the Team: At Aloft, we aren't your typical hotel-but we aren't too cool for school either. We're here to be our guests' launching and landing pad. Whether they are taking their dog for a walk and coming back for a drink, wrapping up a day of meetings with coworkers, or they're in town to see family, friends, or their favorite band, we offer a hub for connection to others and the area around them, with modern design and personality to boot. We're looking for confident self-expressers who aren't afraid to draw outside the lines. If you are someone who gets excited about the possibilities to connect with others, then Aloft Hotels is the place for you. In joining Aloft Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Marriott

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