Merchandising Specialist

AIS ดูงานทั้งหมด

  • กรุงเทพฯ
  • งานประจำ
  • ฟูลไทม์
  • 1 เดือนที่ผ่านมา
Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.We are looking for potential candidates who are eager to learn and grow to join our young talent team.Job Posting Location BangkokJob Summary The Merchandising Specialist – Accessories & Gadgets serves as the commercial driver for the category, responsible for designing and executing merchandising programs, promotions, and communication initiatives that maximize category visibility and sales performance. The role combines category merchandising, campaign management, and commercial activation to ensure sustained growth throughout the product lifecycle.Job Description1. Merchandising & Promotion Planning
  • Develop annual and seasonal merchandising calendars for Accessories & Gadgets.
  • Plan and execute promotion programs, bundles, and attach-rate campaigns to drive sell-through.
  • Design in-store and digital communication materials in collaboration with Retail and VM teams.
  • Ensure product display, signage, and messaging align with brand and category positioning.
  • Coordinate product launches, hero SKUs, and event-based displays (e.g., new iPhone launch, 11.11, Christmas).
2. Commercial & Campaign Management
  • Develop and implement commercial campaigns to drive awareness, engagement, and category conversion.
  • Coordinate cross-channel promotional activities across retail and online platforms.
  • Manage category communication programs including POS materials, digital banners, and store signage.
  • Track campaign performance, analyze ROI, and recommend improvements for future activations.
  • Partner with suppliers and internal teams for joint promotions and co-branded initiatives.
3. Event & Activation Management
  • Plan and execute retail events, product showcases, and seasonal activations across stores.
  • Collaborate with suppliers for co-branding campaigns, pop-ups, or joint promotions.
  • Coordinate event logistics, visual setup, and post-event performance analysis.
4. Budget & Performance Management
  • Establish, manage, and monitor category commercial and promotion budgets.
  • Track cost efficiency and ROI for each program and ensure alignment with business objectives.
  • Negotiate with vendors for trade funding and co-investment opportunities.
  • Provide monthly reporting on campaign spend, sell-out uplift, and budget utilization.
5. Cross-functional Collaboration
  • Work closely with Category (Product) team, Retail Ops, and VM teams to ensure seamless execution.
  • Support end-to-end go-to-market planning for key accessories and gadgets.
  • Act as the communication bridge between commercial, category, and retail execution teams.
6. Continuous Improvement & Innovation
  • Identify new promotional mechanics and activation ideas to enhance customer engagement.
  • Benchmark competitors’ programs and retail trends for best practice adoption.
  • Recommend new ways to integrate omnichannel campaigns to enhance customer journey.
Qualifications
  • Bachelor’s degree in Business Administration, Communication, or related field (Master’s preferred).
  • 5–8 years of experience in Merchandising, Trade Activation, or Retail Campaign Management — preferably within consumer electronics or lifestyle retail.
  • Strong background in sales promotion, campaign execution, and retail communication.
  • Proven experience in budget management and ROI tracking.
  • Excellent project management and stakeholder coordination skills.
  • Creative, analytical, and commercially driven.
  • Fluent in English (Thai language proficiency is an advantage).
Recruiter Aksorn Peuchsing (อักษร พืชสิงห์)

AIS