Chief Marketing Officer, FMCG

• Define and execute enterprise wide marketing strategy aligned with commercial and corporate growth objectives.
• Lead long term brand vision, positioning, and portfolio architecture across product categories.
• Translate business goals into integrated marketing roadmaps with measurable ROI.
• Act as a strategic advisor to the CEO and executive team on consumer trends, market dynamics, and competitive positioning.

• Oversee brand equity development and ensure consistent messaging across markets and channels.
• Drive brand innovation pipeline including new product launches, renovation strategies, and lifecycle management.
• Optimize product mix and pricing architecture to Commercial and Growth Performance maximize profitability and market penetration.

• Own marketing P&L accountability including budget allocation, efficiency optimization, and return on marketing investment.
• Partner with Sales, Trade Marketing, and Supply Chain to deliver integrated commercial plans.
• Identify new revenue streams, category expansion opportunities, and white space markets.

• Champion consumer centric marketing through insights, analytics, and segmentation.
• Lead digital transformation across performance marketing, CRM, e commerce, and omnichannel engagement.
• Utilize data, automation, and marketing technology platforms to enhance targeting and personalization.
• Leadership and Organization Development
• Build and lead a high performance marketing organization including brand, digital, insights, innovation, and communications teams.
• Establish KPIs, performance standards, and governance frameworks.
• Foster a culture of creativity, accountability, and speed to market.

• Collaborate with internal leadership, regional teams, distributors, agencies, and external partners.
• Represent marketing in board discussions, investor presentations, and strategic planning forums.

• A proven track record in marketing leadership within the FMCG industry.
• Strong knowledge of market trends and consumer behaviour.
• Experience in creating and implementing successful marketing strategies.
• Excellent leadership and team management skills.
• Ability to analyse data and translate insights into actionable strategies.
• Exceptional communication and stakeholder management abilities.
• A relevant degree or equivalent qualification in marketing, business, or a related field.

• Competitive salary
• Attractive allowances
• Opportunity to lead marketing operations in the FMCG industry.
• A permanent position with a forward-thinking organisation.

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