Influencer Excellence Manager
Nestlé ดูงานทั้งหมด
- กรุงเทพฯ
- งานประจำ
- ฟูลไทม์
Company: Nestlé
Department: Comm & Marketing Services
Full-time
Minimum 5 years experience' in social media or digital role, especially in recruiting and management of influencersA DAY IN THE LIFE…Recruit and Amplify Influencer Base Directly and via Influencer & Creator Agencies for BrandsResearch, Identify and build relationships with micro, mid-tier, macro and mega- influencers, industry/tribe thought leaders and agencies that are appropriate to the relevant cohorts and target audiences and consumersRollout and adapt Nestle's influencer marketing guidance and principles to the brand builders with clear strategy to execution framework.Govern and monitor adherence of influencer marketing strategies in qualified campaigns throughout multiple channelsCreate testing influencer and creator test and scale pipeline in order to refresh or establish new creative approaches to influencer campaigns with the core focus of reaching your goals (KPI)Develop Engaging Content StrategyDefine platform-fit and brand-fit content ideas aligning the message with the Brands tone of voice and culture. And train brand building community on how to execute and scale in their marketing campaignsFocus on educating brand audience about products + ingredients, the brand and the benefits of the products (if regulatory possible)Create a hype around the brand in line with the promotional strategies aligned with the Nestle Media and Creative Principles at a brand levelCreate an engaging community and long-term strategyResearch relevant industry experts as well as analyze competitors, target audience (demographics, tribes etc.) and users (Market research). Stay informed about emerging trends, tools, influencers & competitionEngage and build network with other Nestle markets to learn best in class campaigns + ideasAssist Brand Managers in embedding influencer strategy, content strategy, and social media in ICP plan - aligned to overall marketing plans and brand direction. Stay well informed on latest topics of interest among the target Thailand audiences and adjacent areasPlan and execute flawlessly, and optimisation of campaignsTrack & report KPIs (through Influencers & Social Media dashboard)Best in class / Optimisation mindset to deliver against targetsManage content, posts and influencers as per Nestle guidelines, policies and proceduresARE YOU A FIT?Bachelor's degree in a related field5+ years experience' in social media / digital role -experience in recruiting and management of influencers will be advantageousOutstanding project management skillsIn depth knowledge and skills of social media marketing industry, platforms and channelsExcellent interpersonal and relationship building-skillsData-driven and result oriented mindsetCreativity and innovationOutstanding verbal and written communication skills in English and ThaiNetworking AttitudeFocus on brands strengths and opportunities (SWOT analysis)POSITION SNAPSHOTLocation: Bangkok
Company: Nestlé
Department: Comm & Marketing Services
Full-time
Minimum 5 years experience' in social media or digital role, especially in recruiting and management of influencersA DAY IN THE LIFE…Recruit and Amplify Influencer Base Directly and via Influencer & Creator Agencies for BrandsResearch, Identify and build relationships with micro, mid-tier, macro and mega- influencers, industry/tribe thought leaders and agencies that are appropriate to the relevant cohorts and target audiences and consumersRollout and adapt Nestle's influencer marketing guidance and principles to the brand builders with clear strategy to execution framework.Govern and monitor adherence of influencer marketing strategies in qualified campaigns throughout multiple channelsCreate testing influencer and creator test and scale pipeline in order to refresh or establish new creative approaches to influencer campaigns with the core focus of reaching your goals (KPI)Develop Engaging Content StrategyDefine platform-fit and brand-fit content ideas aligning the message with the Brands tone of voice and culture. And train brand building community on how to execute and scale in their marketing campaignsFocus on educating brand audience about products + ingredients, the brand and the benefits of the products (if regulatory possible)Create a hype around the brand in line with the promotional strategies aligned with the Nestle Media and Creative Principles at a brand levelCreate an engaging community and long-term strategyResearch relevant industry experts as well as analyze competitors, target audience (demographics, tribes etc.) and users (Market research). Stay informed about emerging trends, tools, influencers & competitionEngage and build network with other Nestle markets to learn best in class campaigns + ideasAssist Brand Managers in embedding influencer strategy, content strategy, and social media in ICP plan - aligned to overall marketing plans and brand direction. Stay well informed on latest topics of interest among the target Thailand audiences and adjacent areasPlan and execute flawlessly, and optimisation of campaignsTrack & report KPIs (through Influencers & Social Media dashboard)Best in class / Optimisation mindset to deliver against targetsManage content, posts and influencers as per Nestle guidelines, policies and proceduresARE YOU A FIT?Bachelor's degree in a related field5+ years experience' in social media / digital role -experience in recruiting and management of influencers will be advantageousOutstanding project management skillsIn depth knowledge and skills of social media marketing industry, platforms and channelsExcellent interpersonal and relationship building-skillsData-driven and result oriented mindsetCreativity and innovationOutstanding verbal and written communication skills in English and ThaiNetworking AttitudeFocus on brands strengths and opportunities (SWOT analysis)Bangkok, THBangkok, TH