Product Content & SEO Specialist
- กรุงเทพฯ
- งานประจำ
- ฟูลไทม์
- Develop and execute content strategies for Wisesight’s B2B products based on customer journey stages.
- Write and manage long-form SEO content (articles, case studies, e-books) that aligns with keyword strategy and supports lead generation.
- Plan and maintain a content calendar based on product updates, events, and campaign objectives.
- Conduct keyword research using Ahrefs and optimize content using SEO best practices.
- Monitor content performance using GA4, Google Search Console, and provide insights for improvement.
- Work closely with Marketing, Sales, Customer Experience, PMs, and Outsource partners to ensure content consistency and accuracy.
- Participate in developing content guidelines and contribute to the structure of a content pillar/hub system.
- Stay updated on content and SEO trends relevant to the MarTech and SaaS industry.
- 3-5 years of experience in content creation, digital marketing, or SEO, preferably in a B2B or SaaS environment.
- Strong writing skills in Thai with a solid understanding of tone, structure, and storytelling. English proficiency is a plus.
- Proficient in using WordPress, GA4, Google Search Console, Ahrefs, or similar SEO tools.
- Proven experience in creating content that ranks and drives measurable traffic.
- Knowledge of customer journey frameworks and ability to map content accordingly.
- Excellent project management skills, self-driven, and comfortable working in cross-functional teams.
- Experience in social data, analytics, or MarTech products.
- Ability to repurpose content into multiple formats (e.g., infographics, email campaigns).
- A strong portfolio with published content or SEO results.