Communications, PR, Branding and CSR Manager

• Lead the development and implementation of comprehensive communication strategies aligned with the organization's objectives.
• Define PR and branding goals, objectives, and KPIs to measure the effectiveness of communication initiatives.
• Build and maintain relationships with media outlets, journalists, and influencers to generate positive media coverage.
• Proactively identify opportunities for PR activities, including press releases, media interviews, and editorial placements.
• Manage crisis communication strategies and serve as the organization's spokesperson when necessary.
• Develop and execute branding strategies to enhance brand visibility, recognition, and reputation.
• Ensure brand consistency across all communication channels and materials.
• Collaborate with marketing and design teams to create compelling brand assets and collateral.
• Oversee the creation of engaging content for various communication channels, including press releases, articles, social media posts, and website content.
• Maintain an editorial calendar and ensure timely delivery of high-quality content that resonates with target audiences.
• Cultivate and maintain relationships with internal and external stakeholders, including employees, customers, partners, and industry influencers.
• Develop communication plans to engage stakeholders and promote transparency and dialogue.
• Lead and mentor a team of communication professionals, providing guidance, feedback, and professional development opportunities.
• Foster a collaborative and innovative work environment that encourages creativity and excellence in communication initiatives.

• Bachelor's or Master's degree in Communications, Public Relations, Marketing, or a related field.
• 15 years of experience in a corporate communications, branding, PR, CSR or related field.
• Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.
• Strong leadership and managerial skills, with the ability to motivate and inspire a team.
• Strategic thinking and problem-solving abilities, with a results-oriented mindset.
• Knowledge of industry trends, best practices, and emerging technologies in PR and branding.
• Experience working in a fast-paced environment and managing multiple projects simultaneously.

Criterion Asia