Job DescriptionJoin the team redefining how the world experiences design.Kamusta, hey, g'day, mabuhay, kia ora, 你好, hallo, สวัสดี!Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.Where and how you can workAlongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we're focusing on Thailand so we can best support our teams and keep collaboration flowing.This role is a 12-month engagement, working full-time hours per week.What you'd be doing in this roleAs Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.Canva's SEO is world-class, and we're looking for a passionate SEO Outreacher to join the International SEO team to help scale our next phase of growth in Thailand!You'll build high-quality backlinks for priority landing pages in Thailand while exploring brand mention opportunities. You'll report to both your Thailand SEO Country Lead and the Global Outreach Lead, executing local strategy while contributing to global coordination.You're not just executing a list handed to you. You're expected to be proactive, spotting opportunities, proposing optimizations, contributing to strategy discussions, and solving problems resourcefully. You'll operate with significant autonomy while staying aligned to your SEO Country Lead's priorities.Success means delivering measurable authority growth that improves Canva's rankings and search visibility, helping more local users discover Canva and contributing to the country's market penetration goal.At the moment, this role is focused on:Link Building ExecutionCampaign planning and execution:Collaborate with your Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targetsResearch and build prospect lists using Canva's proven frameworks: guest posting, resource page insertions, broken link building...Analyze competitor backlink profiles to uncover replicable opportunitiesPrioritize prospects based on relevance, authority, and likelihood of successOutreach and relationship building:Write personalized, culturally fluent outreach emails that resonate with Thailand publishers and editorsManage end-to-end outreach workflows: initial contact → follow-ups → negotiation → placement → relationship maintenanceBuild authentic, long-term relationships with website owners, journalists, and content creatorsMaintain detailed records of all outreach activity, responses, and outcomes in shared tracking systemsQuality assurance and reporting:Ensure all backlinks meet Canva's strict white-hat quality standards (relevant, editorial, on-topic placements)Monitor link placements for compliance, indexation, and longevityReport monthly on progress toward goals, flagging risks or blockers proactivelyContribute insights to monthly performance reviews with Country SEO Lead and Global Outreach LeadBrand MentionsPlatform Engagement:Identify key platforms where our brand can gain beneficial recognitionCreate outreach initiatives that align with each platform's culture and standardsAssess and record which mentions enhance visibilityContent Strategy:Explore how content is prioritized across various sourcesWork with relevant teams to find suitable content opportunitiesMonitor performance and share insights to refine our overall approachStrategic SEO Support & Cross-Functional IntegrationSupporting your Country SEO Lead:Support the Country SEO Lead with content optimization, technical SEO tasks, or strategic projects as neededContribute insights from outreach campaigns (what's working, competitor intel, publisher feedback) to inform country SEO strategyCountry team integration:Stay connected to Thailand's community, marketing, partnerships, and product teams-spotting backlink and brand mention opportunities from their initiatives (events, campaigns, launches, partnerships)Proactively propose how outreach can amplify other teams' work (e.g., turning community events into press coverage, partnerships into co-marketing with backlinks)AI-Powered EfficiencyEnhance productivity with AI:Utilize AI tools for tasks like research, drafting communications, and analyzing responsesDevelop workflows to automate routine activities, such as data processing and report generationExplore new AI solutions and share successful practices with the teamProcess improvement:Spot inefficiencies in workflows and suggest AI-driven improvementsRecord automation strategies and add them to the shared resourcesExperimentation & Global Team ContributionRun and document experiments:Design and execute A/B tests on outreach tactics: messaging angles, email formats, follow-up timing, personalization techniquesTest new link building tactics or platforms and document resultsShare experiment findings with the global team via written reports, presentations, or team workshopsKnowledge sharing:Contribute to monthly global outreach team syncs with insights, learnings, and questionsUpdate the global outreach playbook with Thailand-specific tactics, templates, or best practicesWhat we're looking forThailand Market ExpertiseNative Thai speaker with business-level English (to collaborate globally and access English-language resources)Deep understanding of Thailand digital publishing landscape, content creator ecosystem, and outreach normsAbility to identify locally relevant opportunities that non-locals would missRelationship Building & CommunicationPositive, enthusiastic, and personable with excellent written communication skillsProven ability to build authentic, trust-based relationships remotelyResilient in handling rejection-able to reframe conversations, identify alternative value exchanges, and negotiate win-win placements without paid linksSkilled at tailoring messaging for different audiences (journalists, bloggers, YouTubers, community moderators)SEO or Marketing Experience1-2 years experience in link building, digital PR, content marketing, or related outreach-focused rolesBasic understanding of how search engines work and what makes a high-quality backlinkFamiliarity with SEO tools (Ahrefs, Google Search Console, Screaming Frog) or willingness to learn quicklyAI Fluency & Technical ComfortComfortable using AI tools for drafting, research, and analysisBasic understanding of how LLMs workNot afraid of learning new softwareAttention to Detail & Process DisciplineHigh attention to detail-able to closely follow detailed written instructions and quality standardsOrganized and systematic in tracking outreach activity, managing contacts, and reporting progressComfortable working within structured frameworks while proposing improvementsOwnership & Proactive MindsetYou don't wait for instructions-you propose optimizations, identify opportunities, and solve problems resourcefullyYou're comfortable with autonomy and accountabilityYou escalate strategically when blockers arise but default to solving problems yourselfCollaborative & Experimental MindsetThrives in a highly collaborative environment-both within the global SEO team and across country functions (marketing, community, PR)Excited to embed with non-SEO teams and spot opportunities where outreach expertise adds valueSkilled at building trust across teams and making collaboration feel natural, not forcedComfortable with experimentation, iteration, and occasional failure as part of the learning processCurious and growth-oriented-always looking for ways to improve your craft and support othersStrategic Thinking (Growing Capability)Ability to connect individual outreach campaigns to broader SEO goalsComfortable participating in strategy discussions and contributing ideasWillingness to step beyond pure execution and think about "why" not just "how"About the teamAt Canva, we create tools that empower the world to design. Our mission is to democratize design and empower creativity for anyone and everyone, on every platform. Since launching in August 2013, Canva has grown exponentially-we're one of the world's fastest-growing startups, and the journey has only just begun.International is becoming Canva's biggest growth driver in 2026 and beyond. To reach our foundational goal of having 1 in 5 internet users use Canva every month, we're shifting from translating English successes to implementing truly local strategies that resonate with and convert local audiences.The LOX group spans the globe with keyword researchers, technical SEO specialists, content specialists, copywriters, engineers, data analysts, designers, and operations specialists. As SEO Outreach Specialist for Thailand, you'll be part of the Logged Out Experience (LOX) Group and International Supergroup, working in a dual alignment model, embedded in your Country team locally while contributing to the global outreach team.Other stuff to knowWe make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.Please note that contractor-accreditation meetings are conducted virtually.We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!Check out lifeatcanva.com for more info.
