Job DescriptionSenior Executive, MarketingOVERVIEW:Location: DMKDepartment: CommercialEntity: Thai AirAsiaStatus: Full timeJOB DESCRIPTION:YOUR ROLE AS A:Senior Executive, Marketing under AirAsia shall be responsible for the route strategic plan and marketing plan. Also implement and execute destination-marketing activities aligning with the budget plan and marketing calendar.WHAT YOU’LL CHAMPION:Develop the responsible routes/markets under the supervision of the Product ManagerOwns/leads the responsible route strategic plan and marketing plan roll-up of the responsible routes or marketsUnderstand the behavior/insight of travelers in the responsible routes or marketImplement and execute destination-marketing activities, aligning with the budget plan and marketing calendarManage A&P spending / P&L by routesCoordinate with the in-house creative team and, media agency on above-and-below-the-line activitiesMonitor route health and competitive movement of the responsible market to update the team and counteract accordinglyLeadership in projects related to the responsible routes/marketsSuccess rate of activities and launches, in terms of LF, route revenues (fares), and market share upon targetEffectiveness of communication campaign, in terms of brand visibility upon the adopted ad, clarity of message, and on-time submissionWHO YOU ARE:Master's Degree in Marketing, Business Administration, or other related field3-4 years of experience in Marketing, FMCGGood command in both Thai & EnglishGood computer literature skillsExperienced in working with the China team/market or other similar overseas marketsWHAT YOU’LL ENJOY:Wellbeing: Health benefits, time off, and wellness programs.Financial: Financial planning and career growth resources.Allstars Specials: Free flights, discounts, and exclusive partner offers.Unique Culture: A fun, dynamic, and supportive team environment.OUR HIRING PROCESS:Application receivedCandidate screeningInterview(s) and assessment(s)Background check and/or other assessmentsOfferGET TO KNOW AirAsia:AirAsia has been the World's Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and ASEAN like no other, so Now Everyone Can FlyGET TO KNOW US:Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.Search Firm Representatives - We do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any of our employees without a valid written search agreement in place will be deemed as our sole property. No fee will be paid when a candidate is hired by us as a result of an agency referral when there is no pre-existing agreement in place.If you wish to review how we handle and protect your personal data, please review our Privacy Notice for Candidates. By clicking “Apply Now,” you agree to our Privacy Notice for Candidates.https://privacy.thaiairasia.co.th/Candidate_Privacy.html We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
