CREATIVE (FREELANCE)

• Develop big ideas and campaign concepts for Original Albums, Exclusive Content, In-App Experiences, and etc.
• Translate campaign strategy into clear, persuasive, and performance-oriented messaging
• Design campaign narratives (Teaser → Launch → Sustain)

• Provide detailed briefing to Graphic Designers, Content Creators, and related teams
• Develop and execute key visual designs and communication materials for campaigns and marketing initiatives when needed
• Ensure all creative outputs align with the campaign concept and brand positioning

• Oversee end-to-end creative work from brief to final delivery
• Take ownership of campaign rollout to ensure smooth, on time, and impactful

• Bachelor's degree or equivalent experience
• 3+ years' experience in marketing or advertising
• Ability to develop campaign concept and campaign materials
• Strong copywriting skills with the ability to craft compelling and action-driven campaign messaging
• Proficient in design using tools such as Adobe Illustrator, Adobe Photoshop, and other relevant software
• Experience in digital platform, app marketing, entertainment, or music industry
• Deep understanding of user behavior and growth mechanics

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