Marketing Manager

• Develop and execute integrated marketing strategies aligned with business objectives

• Conduct market research, competitor analysis, and track industry trends in the automotive aftermarket

• Define KPIs and manage both short-term and long-term marketing performance

• Lead brand positioning and strengthen corporate image in Thailand

• Plan and manage advertising campaigns and communication channels

• Create marketing materials (brochures, catalogs, presentations, digital content) in Thai and English

• Oversee digital marketing activities including SEO, SEM, social media, website, and email marketing

• Manage and optimize online campaigns across platforms such as Facebook, Google Ads, and LINE

• Analyze campaign performance and maximize ROI

• Control marketing budgets and ensure efficient spending

• Plan and execute trade shows, exhibitions, and promotional activities

• Support distributors, dealers, and auto repair networks with marketing programs and tools

• Develop partner engagement strategies for recruitment and retention

• Prepare annual marketing plans and monthly performance reports

• Build and maintain strong industry relationships across Thailand

• Lead online marketing platform development and operations

• Bachelor's degree or higher in Marketing, Business Administration, or a related field

• Minimum 5 years of marketing experience, preferably in automotive parts, motorcycle, or aftermarket products

• Strong understanding of the Thailand automotive market

• Solid expertise in digital marketing and online advertising

• Experience working with distributors, dealers, KOLs, or B2B networks

• Strong analytical skills with experience managing budgets and ROI

• Fluent in Thai and English (Chinese is a plus)

• Willingness to travel within Thailand

Manpower