Assistant Marketing Manager (สำนักงานวิทยุ BTS เพลินจิต)

• Lead and develop marketing strategic plan and brand communication to drive brand growth.
• Lead and support the planning and execution of external communications activities - including marketing and advertising campaigns, product launches, media events.
• Be responsible for initiating marketing communication, branding and media strategies for both internal and external communication as well as execute the action plan to achieve business objectives.
• To develop plan & budget control of media plan to reach efficient awareness and sales opportunity.
• Plan, manage and control the company's always on contents and ads, including key visual, copywriting and VDO materials in all social media platforms.
• Responsible for development of media both In - Store, Out of Home and Online materials.
• Manages relationships with business partners.
• Supervise the planning and implementation of digital marketing campaigns, including paid social media, SEO/SEM, and display advertising campaigns - including measurable targets and objectives for each campaign.
• Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

• Bachelor's degree in communications, marketing, business, or related field.
• At least 6-10 years of experience in marketing field.
• In-depth knowledge of digital marketing channels, including SEO, SEM, social media, and content marketing and e-commerce.

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