Strategy and Operations Manager (Digital Solutions)

• Provide end-to-end Digital Transformation services from Strategy and Technology Consulting to Implementation and After-Sales Service.
• a fast-growing IT Consulting with 100+ consultants.
• Specializing in: CRM, Data Analytics, and AI (CRM on cloud computing technology)
• Services cover Thailand and Asia involving the areas of Sales, Marketing, Service Center, and Logistics.

• Lead and provide oversight on the marketing program, covering all online and offline marketing activities; work closely with related teams to deliver effective marketing and drive sales according to the company's target/goal.
• Perform market analysis and devise marketing strategies to successfully drive digital products into the market.
• Develop a marketing plan, including PR and campaigns, that align with the product roadmap.
• Develop creative briefs and guide the creative direction of all marketing content to meet.
• objectives for advertising and public communications, including print, digital, and video assets.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Ensure accuracy of all internal and external communications related to marketing efforts.
• Approve content curated by the marketing team or external marketing agencies.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Manage performance of the marketing team and external marketing agencies; and ensure maximum impact from marketing efforts while meeting set budget.
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize efforts accordingly.
• Keep abreast of the current market trends and competitions and initiate improvement directives to adjust marketing strategies and tactics.

• Target customers and audiences are aware of the brand and products.
• Marketing activities are effectively executed; and leads are successfully converted into sales.
• Marketing and PR contents are prepared with quality, accuracy and in a timely manner.
• Communications are consistent across all channels in accordance with brand/product strategy.
• Marketing operations are effectively executed and managed in accordance with the planned budgets.

• Ability to lead a large-scale marketing program to create awareness and successfully drive new digital products into the market.
• Ability to manage, inspire, and lead marketers and other stakeholders at various levels toward common objectives/goals.
• Ability to coherently control every marketing communication in accordance with the brand/product strategy.

• Review and approve all marketing and communications contents before communicating to external stakeholders.
• Make a decision on all marketing-related matters; or escalate issues/problems to the Sales and Marketing Director for direction and approval (if required)

• Bachelor's or Masters' Degree in Marketing, Business Administration, or related field.
• 7+ years of experience in marketing strategy and operations management.
• Proven track record in managing a large-scale marketing program and communications.
• Proven experience in developing and executing successful marketing plans and campaigns.
• Experience in a marketing manager position with a technology vendor is plus.

• Firm understanding of current marketing trends for digital solutions.
• Knowledge of cloud-based solutions or digital solutions like digital signature, e-timestamp, and mobile application is preferred.
• Business, Marketing, and Public Relations knowledge.

• Proficiency in both offline and online marketing strategy and operations.
• Strong leadership.
• Strong written and verbal communication skills.
• Strong project management and decision-making skills.
• Metrics-driven marketing mind with an eye for creativity.
• Interpersonal skills.
• Ability to approach and interact with C-level executives.
• Able to communicate and create content that resonates with enterprises, government entities, and other consumers.
• Well established network within corporations and government agencies.

360QM