Senior PPC Specialist

• Google Ads and Bing Ads campaigns launch and optimization;
• Launch and scale the prospecting Demand Generation (DemandGen) campaigns from scratch, bringing them to break-even and profitability;
• Set up, manage, and optimize Search and Performance Max (PMax) campaigns, ensuring scalable growth without loss of efficiency;
• Continuously optimize campaign performance through bid strategies, targeting, budgets, and audience signals;
• Test new ad creatives and hypotheses, working closely with the Creative team to produce and iterate on new assets;
• Drive creative performance improvement through structured A/B testing and insights sharing;
• Build and maintain performance reports and dashboards in Google Sheets for in-depth campaign analysis;
• Leverage data from internal BI systems, Superset, and other data sources to inform decision-making and optimization;
• Analyze funnel performance and identify opportunities for efficiency improvement and scale.

• 2+ years of hands-on experience managing Google Demand Generation (formerly Discovery) campaigns, focused on performance objectives rather than branding;
• Proven experience working with both video and static creatives in DemandGen campaigns using tCPA and tROAS bidding strategies;
• Solid experience in managing and optimizing Search and Performance Max (PMax) campaigns with tCPA and tROAS strategies;
• Strong understanding of performance optimization metrics, including CPA, ROI, and ROAS
• Proficient in Excel / Google Sheets;
• Strong analytical skills with the ability to interpret data and translate insights into actionable optimizations;
• Ability to independently optimize and scale campaigns while maintaining efficiency targets;
• English level B2 or higher;
• Russian - C1+.

• REMOTE OPPORTUNITY to work full-time;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• ​Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor's fees for yourself and close relatives (spouse, children);
• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

Social Discovery Group