Customer Retention and CRM Growth Specialist

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Customer Retention & CRM Growth OfficerRemote | UK Business | International Applicants WelcomeWe are partnering with a well-established, multi-branch automotive service group in the United Kingdom to hire a Customer Retention & CRM Growth Officer.This is a remote, full-time opportunity with direct impact on business performance, repeat revenue, and workshop utilisation across multiple UK locations.This role focuses on customer lifecycle management and structured retention campaigns — not social media marketing.About the OpportunityOur client operates busy automotive workshops and is looking to strengthen its customer retention systems to ensure consistent repeat bookings for MOT and servicing.The selected candidate will take ownership of reminder campaigns, CRM management, and structured follow-up activity that directly drives bookings and customer loyalty.This is a measurable, performance-driven role tied to real business outcomes.Key Responsibilities

Manage MOT and servicing reminder campaigns (Email & SMS)
Create and optimise campaigns using Mailchimp or similar platforms
Set up and manage WhatsApp Business customer workflows
Maintain and update CRM/customer databases (Excel or garage management systems)
Follow up with customers who have not booked after reminders
Conduct outbound calls to assist customers with bookings
Request and manage Google Reviews post-service
Execute weekly and monthly retention campaigns
Maintain accurate records and notes within CRM
Track and report on retention and booking performance metrics

Working Hours

Monday to Friday
8:30 AM – 5:30 PM UK Time (GMT)
Approximately 2:00 PM – 11:00 PM India Time (depending on daylight saving)

Compensation

INR 6,00,000 per year (or £5,000 equivalent)
Performance-based incentives linked to retention and booking outcomes

This compensation is positioned competitively for long-term international remote employment.Required Experience

2–5 years experience in:
Customer service
CRM management
Retention marketing
Appointment coordination
Experience making daily outbound customer calls
Experience managing structured databases or CRM systems
Experience creating and managing email or SMS campaigns

Automotive industry experience is advantageous but not mandatory.Preferred Technical Skills

CRM or garage management systems
Microsoft Excel or Google Sheets
Mailchimp or similar email marketing tools
WhatsApp Business
SMS campaign platforms
Google Reviews/customer feedback systems

Candidate Requirements

English proficiency at C1 Advanced level
Clear, professional communication suited to UK customers
Comfortable handling outbound calls daily
Strong organisational skills and attention to detail
Quiet professional home workspace
Reliable high-speed internet
Ability to maintain confidentiality and follow data protection standards

Performance MeasurementSuccess in this role will be measured by:

Repeat booking rate
Customer retention percentage
Customer reactivation outcomes
Review generation rate
Campaign-to-booking conversion

Career ProgressionThis opportunity offers structured growth into:

Customer Success Leadership
CRM Management
Retention Strategy Leadership

As the client continues expanding, leadership pathways will open.

Affinity Steps

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