Designing campaign and contribute to Growth Initiatives by leading the process
Develop marketing campaign to contribute to the delivery of the business objectives in the scope of Field Crops Business and lead the implementation of the campaign activities to meet annual sales and market share objectives
To drive performance of Campaigns, Channel and ensure effective pricing
Interact with Channel Partners by ensuring effective NK brands launch and promotion and rolling-out selected PULL activities
Contribute in the shaping of the marketing objectives in the frame of the campaign and activities to support the attainment of the financial objectives along with the Sales Team
Effective resource allocation and budget management
Provide grower and channel partner insights to be the voice of the market and force of proposition in generating unique and differentiated approaches
Accountabilities
Lead the development of innovative integrated campaigns through the leadership of campaign team to deliver targeted and actionable campaigns and enhance the delivery of the growth strategy for country
Design and develop brand campaigns by using customer insights,
Lead the development of marketing activities, clear plans with the appropriate activities to meet campaign initiatives.
Responsible for managing the budget, ensuring optimum efficiency and value for money, producing a plan and monitoring expenditure
Communicate campaign plans to the commercial teams to ensure effective implementation and co-ordination
Responsible for full campaign management process to maximize efficiencies and effectiveness
Ensure all campaigns have the appropriate level of actionable measures and a pre planned 360 review process included
Work with Marketing Communication for PR, advertising, ensure alignment of theme and key messages, to implement A&P activities
Develop a campaign calendar and planning across country
Own and frame the content of Campaign Marketing to ensure alignment of stakeholders (e.g. Sales Team, Marketing) & Channel Partners (e.g. Distributors, Retailers, Key Accounts )
Ensure views from Channel Partners are being taken into consideration when defining campaign to maximize leverage and alignment
Actively contribute in the launch of campaign activities supporting Sales Team and being involved with Channel Partners (e.g. Distributors, Retailers) as appropriated and defined with Sales Team
Work closely with Digital Marketing to ensure that communication and digital flow are adapted to seek advices whenever appropriate when designing Campaigns.
Work with Marketing team while developing the market strategy and execution across the business
Company DescriptionSyngenta Seeds is one of the world's largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.Syngenta Seeds is headquartered in the United States.QualificationsKnowledge, experience & capabilitiesCritical knowledge
