E-Commerce & Sales Manager

ตำบลเชิงทะเล, อำเภอถลาง, จังหวัดภูเก็ต
งานประจำ
ฟูลไทม์

1 เดือนที่ผ่านมา
สมัครด่วน

Job Purpose:Under the general guidance and supervision of the Director of Sales, and adhering to policies and procedures as meted out by the designated hotels and company, the incumbent herein oversees and directs all aspects of sales activities with the objective of achieving RevPAR-oriented goals consistently. Such activities including but not limited to sales and marketing planning, promotional strategies and tactics, and overall accountability for the day-to-day effectiveness of the sales force. Responsibilities also require direct and routine interaction with General Manager of the designated hotels.Key Result Areas:1.Exceeded budgeted RevPAR expectations consistently.2.Exceeded budgeted Catering revenue expectations consistently.3.Exceeded budgeted Revenue and RevPAR as set for electronic channels.4.Good rankings on participating websites5.Planned key sales strategies and actions completed, evaluated, and results achieved.6.Completed planned training for the sales force.7.Achieved three group leads weekly including those sourced by Regional Sales Office (Singapore).8. Proposals and contracts sent to clients within 24 hours of enquiry and confirmation respectively.Scope of Duties:1. The incumbent herein invests an average of 20% of time on leadership:

Implement good account management and servicing practices in accordance to BTHR principles.
Guides the team on account strategies and services.

2.Invests an average of 60% of time on the selling process:

Grows an active database of accounts with comprehensive profiles in coordination with the hotels, sales force, and the BTHR Customer Relationship Management (CRM) team.
Develops working relationships with Regional Sales Offices and General Sales Agencies to solicit business opportunities.
Ensures seamless conferences and events from acquisition to delivery through the sales force and events teams.
Conducts familiarization trips and site-inspections proficiently.
Cross-sells all BTHR brands globally where possible.
Attends tradeshows in related markets and overseas sales trips.
Provides professional advisory to the director of sales, assistant director of sales, managers and coordinators.

3.Invests an average of 10% of time on researching designated markets by:

Directs the coordination of ongoing research of the travel industry local, regional, and international markets to detect market trends and uncertainties, and related information for development of new marketing strategies.
Providing professional advisory to the Director of Sales on strategy adaptation based on findings.

4.Invests an average of 10% of time on revenue and strategy with the head of revenue management of the designated area of sales:

Understands the dynamics of competing hotels, assigned or otherwise, to optimize positive and reverse negative impacts on our business strategies.
Understands the total revenue impact of accounts on the hotels for better negotiation and yielding opportunities, and reviews business activities and its results to ensure goals are on pace.
Co-produces the hotels sales and marketing plans effectively.
Reviews selling, convention, and city event calendars to keep abreast of all demand generators. Ensuring that each property under the purview of the incumbent utilizes all necessary demand information when planning strategies.
Understands the pace of business and implements actions to capitalize on or reverse positive or negative situations respectively.

5. Drives the achievement of maximum room rate, yield and conversions.6. Analyses captured data in noting hospitality trends, local, regional & international economic factors, web/technological shifts in marketing and sales by competitive set properties.7. Monitors Travel clicks Rate View reports and compile weekly trends of competitor activity on these channels.8. Responsible for managing all third party distributors on extranets ensuring compliance with the Lowest Internet Rate Guarantee in compliance with BTHR standards and rules.The incumbent herein should help the General Manager to perform on all aspects of Online/Electronic activities, including but not limited to the below:

Grows 3rd Party Websites/Online Travel Agents in term of revenue, room nights.
Develops working relationships with 3rd Party Websites/Online Travel Agents to solicit business opportunities.
Ensures that hotels images, information, descriptions in all electronic channels are clear, sharp and up to date.
Performs frequently competitive check and make sure that our rates/offers are competitive with the Market.

Research and make suggestion on where/which electronic channels we should invest to get the best Return on investment.
Ensures that hotels rates on 3rd Party Websites/Online Travel Agents are parity and not undercut the hotels rates on our own website.
Performs open/close, rates updated, new rates loading using MCM system at the same time that the Hotels website is updated.
Ensures that as many as our 3rd Party Websites/Online Travel Agents, if not all, are added to MCM stem for the purpose of speedy work process.
Ensures that the set up for each 3rd Party Websites/Online Travel Agents and all rates details loaded are Correctly done.
Visits key market managers to keep up to dates with promotions or marketing activity that could be beneficial to the property
Providing professional advisory to the Director of Sales and Marketing and the Manager of revenue.
Cross-sells all BTHR brands globally where possible.
Attends tradeshows in related markets and overseas sales trips.
Visits the other selling property once every two months to visit local team member and possible agents

General: * Contributes to the morale and team spirit within the hotel by building and maintaining supportive and effective relationships with managers and associates alike, instilling confidence and demonstrating chemistry with key constituents.

Ensures total quality of guest services and hospitality within his/her departments.
Provides leadership, motivation and training for managers and associates.
Is fully conversant with all health and safety, fire and emergency procedures.
Is polite and professional in any situation where the image and reputation of the hotel are represented.
Attends meetings and training as required by the Director, Sales.
Performs other ad-hoc assignments as dictated by the needs of the property and/or as directed by his/her superiors.
Ensures that all activities are carried out honestly, ethically and always within the parameters of the local laws and regulations.
Maintains a very high standard of personal hygiene, dress code and demeanor.

Performance Evaluation Criteria:1. Team spirit and morale of hotel associates.2. Effective and productive utilization of resources and achievement, or out-performance, of goals and objectives within the reporting departments.3. Quality and quantity of feedback and comments received from guests and patrons.4. Measurement of the overall accomplishments resulting from adherence to the Balanced Score Card (BSC) program in the context of the Groups Service Profit Chain (SPC) platform.5. Training and development of associates.

Laguna Phuket