Director of Growth Marketing & Revenue

Pentasia

  • กรุงเทพฯ
  • งานประจำ
  • ฟูลไทม์
  • 9 วันที่ผ่านมา
A Pentasia client is planning serious expansion into global regulated markets, including Brazil. Our client intends to take the regulated route and will be operating as a regulated business in Brazil. As part of this journey, they are looking to hire several key positions, one being a Director of Licensing & Compliance.If you like the idea of building something from the beginning, building out market presence and scaling an international business in Brazil, then this could be the right opening for you. This role would suit someone who is able to deal with the uncertainties of a new business, rather than structure and established processes.Position Overview:
The Director of Growth Marketing & Commercial Revenue, Brazil will own end-to-end revenue generation for our betting business in Brazil. You will set the strategic direction, build and lead a high-performing commercial team, and work cross-functionally to optimize customer acquisition, retention, pricing, and monetization specifically for the Brazilian market. This role requires a deep understanding of the local market dynamics, regulatory landscape, and consumer behavior.Key Responsibilities:
Strategic Leadership:
  • Develop and execute a comprehensive commercial revenue strategy aligned to corporate objectives and tailored for the Brazilian market.
  • Define revenue targets, pricing models, and product-level margin goals for Brazil.
  • Present business cases and performance updates to the Executive Committee and Board.
P&L & Financial Management:
  • Own full P&L accountability for Brazil-drive top-line growth while maintaining profitability.
  • Monitor KPIs (ARPU, CLV, CAC, churn, yield) and implement corrective actions specific to the Brazilian market.
  • Partner with Finance to build rolling forecasts, annual budgets, and quarterly reforecasts for Brazil.
Sales & Account Management:
  • Build, mentor, and scale a Sales & Account Management function covering key segments in Brazil (affiliates, VIP/High-Value Players, B2B partners).
  • Set clear targets, compensation plans, and performance metrics for all commercial teams in Brazil.
Pricing & Yield Optimization:
  • Design dynamic odds and margin structures based on the Brazilian market, event type, and customer segment.
  • Implement data-driven pricing models (e.g., yield management, real-time odds) to maximize revenue in Brazil.
  • Partner with Trading/Analytics to refine pricing algorithms and A/B test new approaches for the Brazilian market.
Go-to-Market & Product Partnerships:
  • Collaborate with Product, Marketing, and Operations to launch new markets, products, and features relevant to Brazil.
  • Identify and negotiate commercial partnerships (platform integrations, co-marketing alliances) within Brazil.
  • Coordinate with Compliance/Legal on licensing requirements in Brazil.
Cross-Functional Collaboration:
  • Work closely with Marketing to drive acquisition campaigns, influencer programs, and retention initiatives in Brazil.
  • Align with Customer Support and CRM on lifecycle communications, reactivation, and VIP servicing for Brazilian customers.
  • Partner with Analytics to translate data insights into actionable revenue-generating initiatives for the Brazilian market.
Qualifications & Requirements:
  • Minimum 8-10 years in revenue leadership, sales management, or commercial roles within iGaming, sports betting, online gaming, or fintech.
  • Mandatory: Demonstrated success growing P&L and proven track record of hitting ambitious revenue and margin targets specifically within the Brazilian market.
  • Must have managed or led a project/product line generating at least USD 50 million in Gross Gaming Revenue (GGR) annually.
Technical Skills:
  • Deep understanding of betting economics: odds compilation, margin setting, yield management.
  • Strong financial acumen: P&L management, forecasting, budgeting, and KPI dashboards.
  • Proficiency with analytics tools (SQL, Tableau/Looker) and CRM platforms.
Market Expertise:
  • Extensive experience operating in and launching products within the Brazilian gaming market is essential.
  • Background in crypto-enabled wagering or blockchain-based gaming products is a plus.
  • Fluency in Portuguese is required.
Leadership & Communication:
  • Exceptional people leader-experience scaling and coaching cross-cultural teams.
  • Excellent communicator with C-suite exposure; comfortable presenting to senior stakeholders.
Personal Attributes:
  • Strategic thinker with a data-driven, results-oriented mindset.
  • Ability to thrive in a fast-paced, ambiguous environment; agile and adaptable.
  • Strong negotiation skills and commercial instinct.
Education:
  • Bachelor's degree in business, Finance, Economics, or related field.
  • MBA or advanced degree is a plus
Why Join Us:
  • Lead revenue strategy for a high-growth, innovative betting platform in the exciting Brazilian market.
  • Opportunity to build and shape the commercial organization in Brazil from the ground up.
  • Competitive compensation, equity participation, and global career development.

Pentasia