Country Manager - Thailand (FMCG)

• High-impact leadership role with full market ownership
• Chance to build and scale a brand in a fast-growing category

• Serve as the primary liaison between the regional headquarters and local distributor teams, ensuring smooth communication, alignment, and issue resolution.
• Assess category dynamics, channel trends, competitive landscape, and shopper behavior to design impactful commercial initiatives tailored to the Thai market.
• Monitor key distribution KPIs daily, weekly, and monthly to ensure consistent performance and achievement of targets.
• Conduct regular business reviews with internal and distributor stakeholders, generating actionable plans to drive growth and enhance profitability.

• Guide, coach, and develop distributor sales teams to strengthen capabilities and improve execution standards.
• Plan and oversee the execution of sales and marketing activities, ensuring alignment with both corporate strategy and local market requirements.
• Address and resolve operational issues that arise during planning or execution phases.

• Collaborate closely with distributor marketing teams to plan, execute, and evaluate below-the-line (BTL) activities and trade promotions.
• Manage channel budgets to maximize return on investment and ensure profitability.
• Develop merchandising strategies focused on increasing visibility and improving in-store execution.

• Work with internal supply chain and customer management teams to maintain optimal stock levels and enhance forecast accuracy.
• Ensure efficient replenishment processes and smooth coordination with distribution partners.

• Strong strategic thinking combined with a hands-on, entrepreneurial approach.
• Highly motivated, adaptable, and passionate about building and growing businesses.
• Independent, proactive, flexible, and capable of managing responsibilities with minimal supervision.
• Strong analytical skills with experience creating effective structures and workflows.
• Excellent communication and relationship-building skills, with the ability to work across cultures and remote teams.

• Minimum 10 years of sales experience within the FMCG sector in Thailand; regional Southeast Asia exposure is an advantage.
• Experience in trade marketing or confectionery categories is beneficial.
• Strong understanding of FMCG distribution models and key market dynamics.
• Deep knowledge of both modern trade and traditional trade channels in Thailand.

• Competitive salary
• Attractive benefits package
• Opportunity to lead and grow within the FMCG industry in Thailand.
• Stable and supportive working environment in a globally recognised company.

Michael Page