Market Researcher (Shopee)
- กรุงเทพฯ
- งานประจำ
- ฟูลไทม์
- Design the most appropriate research approach to answer each key business question; select suitable methodologies.
- Lead end-to-end research projects: from clarifying objectives, methodology planning, buyer recruitment, moderation, analysis, to insightful reporting
- Execute and analyze qualitative methodologies including in-depth interviews (IDIs), focus group discussions (FGDs), diary studies, and immersion research related to e-commerce buyer behavior
- Translate qualitative findings into clear, actionable recommendations tailored for stakeholders in Marketing, Business Development, Product, and Operations
- Collaborate effectively with internal teams and external research agencies, ensuring high-quality outcomes from external partners
- Occasionally support or conduct usability testing, persona development, and user journey studies - especially valuable when collaborating with product or UX teams
- Support buyer recruitment for qualitative studies and immersion trips, including screening and facilitating sessions
- Monitor industry trends and platform dynamics to contextualize insights and spot growth opportunities
- Bachelor's Degree in a related discipline (e.g., Marketing, Psychology, Sociology, Communication, or Business Administration)
- 2-3 years of experience in Market Research, with strong hands-on experience in qualitative research; agency-side experience is a plus
- Strong understanding of qualitative research frameworks, and ability to recommend the right methodology to best answer different types of research questions
- Demonstrated creativity and an innovative mindset, with the ability to approach research challenges from fresh perspectives
- Experience in managing end-to-end qualitative research projects-from framing research objectives, designing guides, buyer recruitment, moderation, analysis, to final reporting.
- Proficiency in Excel and Google Suite (e.g., Google Sheets, Docs, and Slides), familiar with Lyssna/Hotjar is a plus.
- Excellent storytelling and communication skills (written and verbal), with the ability to engage stakeholders across functions and levels
- Detail-oriented, able to manage multiple tasks independently, meet deadlines, and thrive in a fast-paced environment