About UOBUnited Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.Job DescriptionJob Purpose:To lead the strategic development and execution of UOBT’s digital engagement initiatives and fintech innovation agenda. This role is responsible for driving digital channel performance, improving digital touchpoints, and enabling customer acquisition through digital platforms.Key Responsibilities:
Strategic Leadership:
Lead and manage UOBT’s digital channels, including the public website and other online platforms. Identify opportunities to grow business through digital spaces. * Digital Channel Strategy:Responsible for end-to-end strategy for digital channels, ensuring alignment with business goals and customer needs. Oversee planning, execution, and performance optimization. * Online Acquisition & Campaign Management for Wholesale banking:Develop and implement online acquisition strategies. Collaborate with digital agencies, data providers, and business units to execute campaigns that drive customer growth. * Performance Analytics & Optimization:Monitor and analyze digital channel performance using analytics tools. Provide actionable insights and recommendations to enhance campaign effectiveness and user experience.Platform Management: Oversee digital platforms supporting business units, including Web Content Management Systems (WCMS), Electronic Direct Mail (EDM) tools, form builders, and Adobe Analytics.Additional RequirementsDevelop (4 - Exceeds), Engage (4 - Exceeds), English, Execute (4 - Exceeds), Strategise (4 - Exceeds), University-Master - Marketing & Management, Work Experience Level for GTO CWFBe a Part of the UOB FamilyUOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.Apply now and make a Difference
