Senior Brand Manager - Personal Care MU ASEAN
Beiersdorf
- กรุงเทพฯ
- งานประจำ
- ฟูลไทม์
- Understanding of market landscape, categories, competitors in each countries and ASEAN
- Being key contact person to coordinator between regional team and ASEAN market
- Represent ASEAN to give input, feedback to regional team to deliver relevant NPDs for ASEAN
- Verify business validation target from top down target among ASEAN, align and input to regional team (DC info pack)
- Prepare business case for ASEAN Go no Go meeting for alignment and sign off
- Project Launch Timeline management for ASEAN
- Works closely with sales, Supply Chain, Production Center and Headquarter marketing and other related dept. on launch and re-launch activities.
- Being a Campaign Development Coordinator between regional CDU and ASEAN market.
- Represent ASEAN to give input, feedback to CDU for best campaign materials for ASEAN
- Define, align campaign list, scope of work, budget within ASEAN countries for alignment with key stakeholders
- Being main contact person to steer briefing with CDU, POT and coordinator throughout campaign development process; responsible for all campaign types - Origination, Transcreation, Adaptation, Last Mile
- Support Marketing Manager in strategy of responsible categories for ASEAN
- Managing discussions on cost conflict due to lack of procurement involvement
- Monitor Competitors and Market situations
- Lead Marketing Execution for NART maintenance, Artwork, Packaging, Local regulatory Claims, PR/PO, finance monitoring and other executions
- Master Degree or Bachelor Degree in Marketing, Business Administration, and other related fields.
- At least 5-7 years experiences as Product / Brand Manager in multinational FMCG companies.
- Strong analytical, project management, strategic thinking skills.
- Active, energetic, result driven, easily to adapt with changes, creative, and good interpersonal skill
- Very good command in English both spoken and written
- Good computer literacy