Manager - Marketing Promotion & Campaign Management

Criterion Asia

Responsibilities:

Develop and execute comprehensive marketing promotion strategies aligned with business goals.
Plan and manage end-to-end marketing campaigns from conception to completion.
Collaborate with the creative team to develop engaging promotional materials.
Monitor and analyze the performance of marketing campaigns, providing insights and recommendations.
Manage budgets and ensure cost-effectiveness of campaigns.
Stay updated on industry trends and competitor activities.
Collaborate with cross-functional teams, including sales and product development.
Develop and maintain relationships with external partners and vendors.
Lead, mentor, and support a team of marketing professionals.
Ensure consistency of brand messaging across all promotional activities.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
Proven experience (minimum 5 years) in marketing promotion and campaign management.
Strong understanding of marketing principles and strategies.
Excellent project management skills with the ability to coordinate multiple campaigns simultaneously.
Creative mindset with a flair for developing engaging and impactful marketing promotions.
Proficiency in marketing tools and platforms.
Strong analytical skills to measure and report on campaign performance.
Effective communication and leadership skills.
Ability to collaborate with cross-functional teams.