Local Marketing & Communications officer

• Execute the local marketing strategy in line with the global and regional marketing strategy, working closely with the regional go-to-market managers for the businesses.
• Develop and update local marketing plan and budget for all local businesses (offline and online), including KPIs
• Develop, execute and manage local marketing activities (digital marketing activities, events, tradeshows, webinars, campaigns, etc.), including adaptation of global/regional content, local content and creation of assets that are relevant to customers at all touchpoints and KPIs.
• Liaise and coordinate with all local and regional stakeholders such as regional sales managers, local field managers and country managers.
• Manage and adhere to local marketing budgets in alignment with the Senior Regional Manager M&C APA.
• Set up and execute campaigns and track leads using marketing automation tools
• Ongoing performance analysis and optimization of marketing activities
• Deliver flawless monthly reports to Senior Regional Marketing Manager M&C APA, including KPIs and implications
• Use of defined platforms for creating content, planning and execution of communication (e.g. Social Media, PR, YouTube, publications)
• Creation and distribution of local communication content
• First contact person for local media requests in close alignment with the Senior Regional Manager M&C APA.
• Responsible for execution of local communication, adherence of communication governance locally and continuous development of communication skills. Adaptation of the regional communication strategy into a local communication strategy in alignment with Senior Regional Manager M&C APA

• Degree or equivalent professional qualification in marketing
• Minimum of 3 years' marketing experience, ideally B2B in a Group
• Excellent English skills (writing and speaking, C1)
• Good knowledge and experience of inbound and performance marketing as well as SEM, SEO and social media/mechanisms
• Strong and proven communication, project management, presentation and self-motivation skills
• Ability to communicate with all the levels of an organization comfortably by having excellent people skills and the ability to set priorities, problem-solve and work well independently in a dynamic, rapidly changing workplace
• Strong experience with marketing automation (such as Eloqua, Salesforce…)
• Must be business-focused and have the ability to translate business goals to marketing and communications strategies
• Ability to work at both strategic and tactical levels - hands on team player
• Solid knowledge in creative tools like Adobe

Pasona