Digital Marketing Specialist (E-commerce / Fashion / DTC)

• Plan, manage, and optimize paid advertising funnels across Meta, TikTok, LINE, and Google Ads to maximize performance (ROAS, CVR, AOV).
• Set up and maintain tracking systems (Pixel/Event Tracking) using Shopify and Google Tag Manager (GTM).
• Create UTM structures and run campaigns with precise attribution via RedTrack, Voluum, or other third-party tools.
• Design and iterate retargeting strategies across all funnel stages (Cold → Warm → Hot).
• Analyze heatmaps and session recordings (e.g., Hotjar) to optimize Product Detail Pages (PDPs).
• Conduct A/B testing for landing pages, PDPs, offers, and ad creatives to improve conversion rates.
• Manage CRM flows in LINE OA and follow-up sequences using tools like Zaviago.
• Write and refine ad copy, product descriptions, and creative variations - leveraging AI for efficiency.
• Edit creatives for testing using CapCut, Canva, or similar tools.
• Use AI tools to generate content, copy, and conduct small research tasks to accelerate workflow.
• Prepare weekly performance reports with insights and recommendations for continuous improvement.

• Proven experience in performance marketing and paid ads (Meta, TikTok, LINE, Google Ads).
• Proficient in Shopify, Google Tag Manager (GTM), and GA4.
• Strong skills in UTM structuring and campaign analysis with third-party tracking tools (RedTrack, Voluum).
• Solid understanding of funnel segmentation and A/B testing.
• Experience with analytics tools such as Hotjar, VWO, Optimizely.
• Basic creative editing skills (CapCut, Canva, Ads Creative Studio).
• Proficient in AI-assisted content creation (ChatGPT, Claude).
• Familiarity with automation tools (Zapier, Make) is a plus.
• Able to work in sprint-based, KPI-driven cycles with minimal supervision.
• Comfortable using Slack, Notion, Asana for collaboration.
• Flexible and able to manage multiple projects without compromising quality or speed.
• Strong English communication skills (listening, speaking, and writing) with the ability to work effectively with foreigners

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