F&B Marketing Director

• Minimum of 5-7 years in hospitality marketing, specifically focusing on Food & Beverage or lifestyle brands. Experience in a resort destination (e.g., Krabi, Phuket, or Samui) is highly preferred.
• Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.
• Proven track record in digital marketing and CRM management.

• Strong aesthetic eye for food styling and luxury brand standards.
• Excellent English and Thai communication skills (written and verbal).
• A "foodie" at heart with a pulse on global culinary trends and a results-oriented mindset.

• Develop and execute comprehensive marketing plans for all F&B outlets, ensuring each venue has a distinct identity that aligns with the resort's overall luxury positioning.
• Oversee social media channels (Instagram, Facebook, TikTok) with high-quality visual storytelling, influencer collaborations, and targeted ad campaigns to drive covers.
• Direct lifestyle photography and videography sessions to capture the essence of the dining experience, cocktails, and unique beachfront settings.
• Build relationships with local businesses, tour operators, and the Krabi community to increase "off-property" foot traffic and loyalty.
• Manage media relations, press releases, and food critic visits to secure high-profile coverage in domestic and international travel and lifestyle publications.
• Collaborate with the F&B Director to analyze sales data and design tactical promotions (e.g., Happy Hours, Seasonal Tasting Menus, Holiday Events) that fill low-demand periods.
• Monitor and respond to guest feedback on platforms like TripAdvisor and Google Maps, using insights to improve the guest experience and online rating.

Adecco