Paid & Performance Marketing Leader

• Develop and execute paid acquisition plans across core platforms such as Google and Meta.
• Allocate budgets across channels and campaigns to maximize return.
• Define success metrics and ensure performance aligns with business goals.
• Continuously refine strategy based on results and changing market conditions.

• Manage relationships with external media agencies and ensure high-quality execution.
• Review campaign strategies, validate recommendations, and provide direction.
• Hold partners accountable to performance targets and business outcomes.
• Ensure campaigns reflect brand standards and commercial priorities.

• Identify opportunities to shift campaign ownership from agencies to internal teams.
• Create a phased plan to bring more execution and strategy in-house.
• Establish workflows, tools, and best practices to support internal operations.
• Contribute directly to campaign setup, optimization, and testing when needed.

• Oversee performance across search, shopping, and automated campaign types.
• Align campaigns with product availability, priorities, and lifecycle stages.
• Improve conversion by optimizing keywords, feeds, and landing page alignment.

• Lead campaign strategy across audience acquisition and retargeting efforts.
• Collaborate with creative teams to develop and iterate on ad content.
• Ensure campaigns support longer buying journeys and customer education.

• Explore and evaluate additional acquisition channels such as Reddit, LinkedIn, and partnerships.
• Design structured experiments with clear goals and decision criteria.
• Scale successful initiatives and discontinue underperforming ones efficiently.

• Monitor campaign performance and provide clear reporting on key metrics.
• Analyze results to identify trends, risks, and growth opportunities.
• Improve tracking, attribution, and data accuracy over time.
• Share actionable insights with leadership to inform decision-making.

• Work closely with merchandising, lifecycle marketing, creative, and sales teams.
• Align paid efforts with product launches, promotions, and inventory constraints.
• Ensure consistency across messaging, targeting, and customer experience.

• Strong visibility into channel performance and spend efficiency.
• Clear direction and improved output from agency partners.
• Better coordination between paid media, product priorities, and creative.

• Increased internal ownership of campaign execution.
• Reduced dependency on external agencies while maintaining or improving results.
• Successful launch of new acquisition channels.
• Paid media operating as a predictable and scalable growth lever.

• Take full ownership of a core growth function with measurable business impact.
• Shape the future of paid media within a scaling company.
• Work cross-functionally with high visibility across the organization.
• Build and refine a performance marketing engine from the ground up.

• 5–8+ years of experience in paid acquisition or performance marketing.
• Advanced knowledge of Google Ads and Meta Ads platforms.
• Experience working with and managing external agencies.
• Strong analytical skills with a focus on revenue and efficiency metrics.
• Confidence in owning results and making performance-driven decisions.

• Experience transitioning marketing functions from outsourced to in-house.
• Background in high-value or complex purchase journeys (e-commerce or B2B).
• Familiarity with Shopify environments.
• Exposure to coffee, hospitality, or equipment-related industries.

• Flexible schedule with opportunities for growth
• Work remotely from the comfort of your own home
• Join a dynamic and passionate international team in the exciting world of coffee

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