Business Executive Manager
Pasona ดูงานทั้งหมด
- กรุงเทพฯ
- งานประจำ
- ฟูลไทม์
- Convert high-level business goals into actionable marketing plans across digital ecosystems, traditional media, and public relations
- Lead the end-to-end execution of marketing initiatives, ensuring every campaign is delivered with precision, remains on-brand, and achieves commercial targets
- Serve as a mentor and coach to the marketing leadership team, fostering a culture of innovation and preparing the organization for future market shifts
- Intelligence & Analytics: Synthesize complex market data, competitor moves, and consumer insights into clear, strategic roadmaps for executive decision-making
- Orchestrate brand positioning and "Go-to-Market" strategies that strengthen company's competitive advantage in the FMCG sector
- Oversee the marketing budget and resource allocation, focusing on optimizing spend to drive maximum ROI and sustainable profitability
- Develop sophisticated KPI frameworks and dashboards to track business health, providing regular progress reports to the Board and Senior Management
- Champion cross-functional partnerships with Sales, R&D, and Finance to ensure a unified approach to product launches and trade activations
- Manage key relationships with advertising agencies, media houses, and strategic influencers to amplify brand reachREQUIRED WORK EXPERIENCE- Bachelor's degree or higher in Marketing, Business, or a related field (MBA highly preferred)
- 7+ years in marketing or business management, with at least 3 years in a significant leadership capacity
- Proven track record in the FMCG industry (Personal Care, Home Care, or Food & Beverage) is essential
- Ability to think long-term while maintaining a hands-on approach to execution and brand planning
- Demonstrated ability to manage and inspire diverse teams across various functions
- Proficient in marketing analytics, CRM tools, and data-driven performance measurement
- Exceptional presentation and negotiation skills; must be comfortable communicating with executive-level stakeholders
- Excellent in Engllish