Omnichannel Strategy Project Lead

Abbott

  • กรุงเทพฯ
  • งานประจำ
  • ฟูลไทม์
  • 1 เดือนที่ผ่านมา
JOB DESCRIPTION:MAIN PURPOSE OF ROLESupport Head of Omnichannel to initiate and drive omnichannel’s strategic direction that supports customer acquisition and retention. The role will also lead complex, data-driven projects from strategy through execution, with a strong focus on achieving key business KPIs and ensuring the company remains ahead of market trends in customer experience and engagement.MAIN RESPONSIBILITIES
  • Lead omnichannel projects to drive customer acquisition and retention.
  • Drive strategic omnichannel initiatives to ensure the company stays ahead of market trends and delivers seamless customer experiences across all touchpoints.
  • Develop and manage customer data segmentation, lifecycle marketing, and automation strategies.
  • Evaluate and implement new tools and technologies to support CRM and omnichannel efforts.
  • Analyze customer data to identify insights and opportunities for business improvement.
  • Own dashboarding/reporting and define relevant for Omnichannel activation projects.
Required Qualifications:
  • Master’s degree in Business, Marketing, Data Analytics, or a related field.
  • 5+ years of experience in CRM, customer experience, or omnichannel marketing.
  • Strong understanding of customer data platforms (CDPs), marketing automation tools, and analytics platforms.
  • Preferably with experience in CRM, database management, and customer insights within the banking, insurance or telecommunications industry.
  • Strong analytical skills with the ability to interpret complex data cross-functionally and translate insights into actionable strategies.
  • Excellent project management skills with the ability to lead cross-functional initiatives and manage multiple priorities.
  • Proven track record of delivering measurable results through CRM and omnichannel strategies.
  • Proficiency in CRM database and analytic tools such as Salesforce, Google Analytics, Power BI, etc.
  • Proficiency in English (written and verbal).
  • Excellent communication and interpersonal skills.
The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted.JOB FAMILY: Marketing SupportDIVISION: ANI International NutritionLOCATION: Thailand
Bangkok : Q-House Lumpini BuildingADDITIONAL LOCATIONS:WORK SHIFT: StandardTRAVEL: Yes, 15 % of the TimeMEDICAL SURVEILLANCE: YesSIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Abbott