Trade Marketing Manager

• Gathering and analysing market data to support regular reviews of key performance indicators (KPIs) including outlet segmentation, distribution, depletion, and point-of-sale data.
• Conducting regular field visits and monitor competitor activities.
• Leveraging shopper insights to forecast risks and opportunities, and develop solutions when required.
• Developing and executing strategic trade promotions across on- and off-trade channels such as cycle promotions, sampling initiatives, and merchandiser management.
• Tracking and measuring campaign performance, analysing results, and identifying opportunities to optimize ROI.
• Collaborating with commercial leads to develop Top National Customer-wise plans & Joint Business Plans (JBP) for off-trade, relevant on-trade.
• Defining excellent outlet execution & merchandising standards for different channels.
• Identifying and managing the lighthouse outlets based on defined standards and implementing required support.
• Developing impactful POS materials that drive increased product off-takes and brand awareness.
• Managing the Trade Marketing BI budget efficiently to allocate resources effectively.
• Overseeing monthly monitoring and tracking of KPIs for the Sales Incentive Plan.

• University degree.
• Minimum 6-8 years experience in multinational FMCG Trade Marketing or Sales.
• Strong communicator with the ability to influence at all levels internally, externally and cross-functional.
• Action-based and output-oriented approach towards ambitious targets.
• Demonstrates high levels of adaptability, and flexibility concerning new challenges and the use of new networks and entrepreneurial skills.

PRTR