Senior Specialist - Marketing Key Account Manager (Media)
aCommerce ดูงานทั้งหมด
- กรุงเทพฯ
- งานประจำ
- ฟูลไทม์
- Serve as the key strategic contact for assigned e-commerce clients.
- Understand client business goals and translate them into actionable digital marketing plans.
- Lead client communications and performance reviews.
- Provide clear briefs and direction to internal teams.
- Maintain strong client relationships and ensure high satisfaction.
- Oversee and manage the execution of campaigns across various platforms.
- Collaborate with internal teams including media planners, creatives, SEO, CRM, and marketplace specialists.
- Ensure campaigns are launched on time, within budget, and meet quality standards.
- Monitor progress, troubleshoot issues, and ensure alignment with overall strategy.
- Coordinate with MPS (Media Planning Specialist) to develop strategic media plans.
- Review and ensure the completeness and quality of media plans before presentation to clients.
- Ensure SEO and CRM initiatives are aligned with overall campaign objectives.
- Facilitate integration of media, SEO, and CRM efforts to drive performance.
- Leverage platform-specific knowledge across Meta, Google, TikTok, Shopee, Lazada, and other online media
- Advise clients on platform trends, ad formats, and marketplace best practices.
- Guide optimization strategies to improve ROAS, conversion rates, and customer engagement.
- Review and consolidate campaign performance data and reports.
- Analyze metrics such as GMV, ROAS, CTR, and CPC to derive actionable insights.
- Present reports and strategic recommendations to clients.
- Use data to inform future media planning and creative direction.
- Bachelor's degree in communications, marketing, public relations, or a related field
- 3-4 years of experience in digital marketing, client servicing, or performance marketing (e-commerce or agency background preferred).
- Strong understanding of online media platforms including Meta, Google, TikTok, Shopee, and Lazada.
- Strong analytical mindset with the ability to leverage data for decision-making.
- Strong understanding of marketing communication theory and principles.
- Ability to think strategically and creatively.
- Excellent written and verbal communication skills.
- A self-starting attitude - the ability to work independently and take initiatives
- Ability to manage multiple projects simultaneously
- Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD