Contract type: FULL_TIMESpecialism: MarketingFocus: Digital MarketingIndustry: MarketingSalary: Insurance , Provident FundLocation: Bangkok FULL_TIMEConsultant: Piyatas SuthapornpatJob reference: N106HQ-0FFD45CADate posted: 04 March 2024 bangkok marketing/digital-marketing 2024-03-04 2024-05-03 marketing Bangkok TH Robert Walters https://www.robertwalters.co.th https://www.robertwalters.co.th/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png trueAn exciting Marketing Director (Hospital) (x 1 vacancy) job has just become available at one of the leading dental hospital. Reporting directly to the CMO, this is a role for a Marketer candidate who is a leader in their field.What you'll do:We are seeking a strategic and results-driven professional to lead our marketing efforts and drive customer engagement in the digital landscape. As the Marketing Director, you will play a pivotal role in developing and executing comprehensive digital marketing strategies to enhance our presence and attract a diverse customer base. The salary range for this role is THB150k - 250k per month + provident fund + insurance
Formulate and execute an overarching digital marketing strategy aligned with organisational goals
Identify key digital channels and platforms to maximise reach and engagement with target audiences
Lead initiatives to drive customer acquisition through digital channels, including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media, and email marketing
Implement data-driven approaches to optimise campaigns and increase conversion rates * Collaborate with internal stakeholders to ensure a consistent and compelling brand presence across all digital touchpointsDevelop and implement strategies to enhance the hospital's digital brand positioning * Oversee the development of engaging and informative digital content across various platformsEnsure content aligns with brand messaging and resonates with the hospital's target audience * Utilise data analytics tools to measure the performance of digital marketing campaignsProvide regular reports and insights to inform decision-making and optimise marketing strategies * Develop and manage the digital marketing budget, ensuring efficient allocation of resources to achieve maximum impactIdentify cost-effective digital marketing opportunities and partnerships * Build and lead a high-performing digital marketing teamFoster a collaborative and innovative culture within the team to drive continuous improvementWhat you bring:To succeed in this Compliance and Internal Controls Specialist Role, you must possess excellent communication skills, strong interpersonal skills to build effective working relationships with stakeholders at all levels.
Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred
Minimum of eight years of experience in marketing, with a focus on digital marketing
Proven track record of developing and implementing successful digital marketing strategies
Strong understanding of SEO, PPC, social media, email marketing, and other digital channels
Proficiency in analytics tools to measure and analyse campaign performance
Excellent leadership and team management skills
Exceptional communication and presentation skills
Familiarity with the healthcare or dental industry is a plus
Innovative mindset with a commitment to staying current with digital marketing trends
What sets the company apart:This reputable company believes in investing and developing their people for the next generations. The scope of the offer, the size of the business, the freedom and autonomy to drive your career forward all adds up to a great place to work.What's next:Join us in shaping the future of digital marketing for one of the largest dental hospitals. If you are a strategic thinker with a passion for driving customer engagement through innovative digital strategies, we invite you to apply and be part of our dynamic team. Only open for local talent. Shortlisted will be contacted.Apply today by clicking on the link!Due to the high volume of applications, our team will only be in touch if your application is shortlisted.Robert Walters Recruitment (Thailand) Limited Recruitment License No.: น. 1188 / 2551
