Digital Marketing Manager

• Develop annual and campaign-based digital marketing strategies aligned with brand goals.
• Design KPIs and manage the PDCA cycle for continuous improvement.
• 2+ years of hands-on experience running Meta and Google Ads campaigns
• Proven ability to analyze and optimize CAC, ROAS, and CTR
• Strong knowledge of audience segmentation, retargeting, and ad testing frameworks.
• Familiarity with offline conversion tracking and lead attribution methods
• Analyze competitors' digital marketing activities and trends.
• Review and ensure brand consistency across owned website and campaign pages managed by the Ecommerce team.
• Plan and direct the creation of social media content, including visuals, copywriting, and production.
• Oversee the development of in-store displays, how-to videos, and product introduction videos, ensuring alignment with brand intent and product team objectives.
• Plan and execute influencer marketing initiatives, including orientation, content review, and timeline management.
• Manage social media accounts, including posting schedules, promotional campaigns, and engagement analysis.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proficiency in Google Ads, Google Analytics, Meta Ads Manager and other relevant marketing tools.
• Identify areas for improvement and provide strategic feedback based on quantitative and qualitative data.
• Review KPI achievements and prepare internal reports and recommendations.
• Develop and manage annual and campaign-based budgets for digital marketing initiatives.
• Negotiate estimates and control costs with agencies.
• Monitor budget progress and prepare internal reporting documents.

• Bachelor's degree in marketing, business, communications, or a related field.
• Proven experience as an Marketing Manager or similar role.
• In-depth knowledge of various digital marketing tools and techniques (Google Analytics, Google AdWords, Facebook Ads, SEO tools, etc.).
• Strong understanding of SEO, SEM, email marketing, social media advertising and content marketing.
• Experience with web analytics, A/B testing, and performance optimization.
• Excellent communication, project management, and organizational skills.
• Ability to work collaboratively with cross-functional teams.
• Familiarity with HTML, CSS, and website content management systems (CMS), customer relationship management (CRM) platforms is a plus.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong analytical skills and data-driven thinking.
• Certification in Google Ads, Facebook Blueprint, or similar is a plus.
• Excellent written and verbal communication skills (Thai and English).
• Strong Analytical and strategic thinking.
• Creative problem-solving skills.
• Adaptability and willingness to learn new tools and techniques.
• Report: Annual Plan/ Monthly Plan / Weekly plan / Monthly expenses / Market update & Competitor sales collection / Promotion profit and loss
• Analysis: Campaign analysis with countermeasure, suggestion and improvement plan
• Planning and initiate new product launch and training program for Sales staff.
• Ensure consistent brand messaging and visual identity across all marketing materials and channels.

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