Assistant Vice President, Product Marketing (Unit linked)

Prudential

  • กรุงเทพฯ
  • งานประจำ
  • ฟูลไทม์
  • 2 เดือนที่ผ่านมา
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.Job Description:Product Idea Development
  • Determines customers' needs and target segment for certain products
  • Develop product positioning, value proposition and messages that differentiates our products / funds from the market
  • Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product life cycle changes.
Product Launch Plan
  • Work closely with stakeholders to plan the launch of new products and releases
Product Marketing Communication
  • Communicate the value proposition of the products to stakeholders
  • Develop sales tools that support the selling process of products launch
  • Develop the strategy and manage the marketing programs that drive demand for products
  • Develop messaging for local marketing campaigns that can be effectively used across departments and by partners
  • Prepare and conduct presentation regarding product marketing area for required events
Market Intelligence
  • Obtain product market share to develop product sales strategies
  • Assess market competition by comparing the company's product to competitors' products
  • Understand the market through sales insight, market research and competitive analysis
  • Become an expert in the category and bring relevant information to the executive team in clear and effective presentation
Qualifications:
  • Bachelor's degree in any related fields
  • Minimum 7 years of work experience in the banking/life insurance industry
  • Experience in product marketing in life insurance would be an advantage
  • Willing and able to acquire and implement new skills
  • Excellent communication and interpersonal skills
  • Experience in project management
  • Good command of English
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Prudential