Assistant Vice President, Product Marketing (Unit linked)
Prudential
- กรุงเทพฯ
- งานประจำ
- ฟูลไทม์
- Determines customers' needs and target segment for certain products
- Develop product positioning, value proposition and messages that differentiates our products / funds from the market
- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product life cycle changes.
- Work closely with stakeholders to plan the launch of new products and releases
- Communicate the value proposition of the products to stakeholders
- Develop sales tools that support the selling process of products launch
- Develop the strategy and manage the marketing programs that drive demand for products
- Develop messaging for local marketing campaigns that can be effectively used across departments and by partners
- Prepare and conduct presentation regarding product marketing area for required events
- Obtain product market share to develop product sales strategies
- Assess market competition by comparing the company's product to competitors' products
- Understand the market through sales insight, market research and competitive analysis
- Become an expert in the category and bring relevant information to the executive team in clear and effective presentation
- Bachelor's degree in any related fields
- Minimum 7 years of work experience in the banking/life insurance industry
- Experience in product marketing in life insurance would be an advantage
- Willing and able to acquire and implement new skills
- Excellent communication and interpersonal skills
- Experience in project management
- Good command of English