Online Marketing Communications

CIMB

  • Bangkok
  • Permanent
  • Full-time
  • 1 month ago
Online Communication
  • Develop and manage online communications plan including efficient budget allocation.
  • Enhance CIMB THAI brand awareness in assigned online channels.
  • Oversees assigned social media platforms to facilitate actions and right content to each channel.
  • Initiate corporate or marketing campaign in social media
  • Manage end-to-end process with BUs, IT, agencies and related stakeholders to achieve campaign’s objective and business KPI.
Online Media Management
  • Work with media agency to blast out online contents and engage with the target.
  • Provide advice on online media plan to team, BUs and subsidiaries.
  • Monitoring media performance as plan.
Online Channel Moderator
  • Monitor and analyze consumer perception regarding CIMB Thai brand on assigned online channels and social listening tool, especially on the bank’s social media.
  • Coordinate with related Business Unit to seek appropriated answer of consumer’s query.
Reporting & Control
  • Do monthly report and recommend trend and digital solution on assigned online channels.
Qualifications
  • Bachelor's Degree or higher in Communication Arts or related fields
  • 3 – 5 year direct experience in online communication field, familiar working with advertising & media agency and coordinating a full spectrum of online integrated communications and branding programs.

CIMB