Online Marketing Communications

• Develop and manage online communications plan including efficient budget allocation.
• Enhance CIMB THAI brand awareness in assigned online channels.
• Oversees assigned social media platforms to facilitate actions and right content to each channel.
• Initiate corporate or marketing campaign in social media
• Manage end-to-end process with BUs, IT, agencies and related stakeholders to achieve campaign’s objective and business KPI.

• Work with media agency to blast out online contents and engage with the target.
• Provide advice on online media plan to team, BUs and subsidiaries.
• Monitoring media performance as plan.

• Monitor and analyze consumer perception regarding CIMB Thai brand on assigned online channels and social listening tool, especially on the bank’s social media.
• Coordinate with related Business Unit to seek appropriated answer of consumer’s query.

• Do monthly report and recommend trend and digital solution on assigned online channels.

• Bachelor's Degree or higher in Communication Arts or related fields
• 3 – 5 year direct experience in online communication field, familiar working with advertising & media agency and coordinating a full spectrum of online integrated communications and branding programs.

CIMB